About Us

We are a boutique PR agency in San Diego, California. We help you share your story with television news, newspapers, magazines, digital media, and podcasts.

Our founder, Irene Mulonni, has had the privilege of helping hundreds of founders and business owners share their stories with the world. She has also worked closely with some of the top journalists and news producers around the globe.

What is earned media?

Earned media is very different from paid media. Paid media is when you pay to have your story included in a program or publication. With earned media, your story must be selected because it is considered newsworthy and of interest to the outlet’s audience. You never pay to be included in earned media. It includes local and national TV news outlets (e.g., ABC, CBS, NBC, FOX, CNN, CNBC), print publications (Time Magazine, The New York Times, The Washington Post), digital outlets, and podcasts.

We specialize in earned media. We believe it is an incredible way to help more people learn about the amazing work you are doing. It is more trusted than paid media and traditional advertising and, in many cases, can be more affordable.

What is an op-ed?

Our sister company, Op-eds Rule, creates op-eds for submission. An op-ed is an article written by someone outside of a publication’s staff (like you) that presents a strong, informed, and focused opinion on an issue. An op-ed can help raise awareness about an important topic and can also help build credibility and further establish you as an authority in your industry.

Why us?

You will find that we are not your typical PR agency. We genuinely care about our clients and go above and beyond to exceed expectations, no matter how small or large the account. We get just excited as you do when we book you media coverage! We also care deeply about the journalists and news producers we work with. We try to anticipate their needs, come prepared, respond in a timely manner and consistently serve as a trusted and reliable resource.